Experience

Freelancer | Remote

• Developed targeted email campaigns at Container de France to increase click-through rates by 20%
• Conducted segmentation and A/B testing to personalize content, boosting engagement by 15%
• Created promotional materials, including email banners and blog posts, to enhance brand presence
• Analyzed campaign performance, providing actionable insights to optimize effectiveness

Team Management

• Managing a team of email marketing implementation, graphic designer, and copywriter
• Performing quality control of the work of each team member, especially approving designs and copy
• Creating proper SOPs for the team to help with segmentation, campaign scheduling, quality control, etc…
• Leading and supervising the team to improve team performance and wellness
• Ensuring KPIs are efficiently and timely tracked
• Taking responsibility for hiring and training new team members of the email marketing department

Skills

• Email Marketing Platforms: Klaviyo (Expert), Mailchimp

• Email Marketing Principles: Segmentation, Automation, A/B Testing, Deliverability, List Management
• Copywriting: Persuasive, Action-Oriented, Brand-Specific, Email-Optimized
• Project Management: Planning, Execution, Timeline Management, Client Communication
• Client Relationship Management: Building Rapport, Feedback Management, Meeting Deadlines
• Team Collaboration: Working with Designers, Providing Clear Creative Briefs
• Analytical Skills: Data Analysis, Reporting, Campaign Optimization
• Tools: Google Workspace (Docs, Sheets, Slides), Project Management Software (Trello, Asana)

My Core Values

• Respect: I value every individual’s dignity and foster inclusivity and trust.
• Integrity: I do the right thing, always.
• Transparency: Open, honest communication is key.
• Ownership: I hold myself accountable and learn from mistakes.
• Growth Mindset: I continuously strive for improvement, both individually and as a team.
• Hard Work: Dedication and commitment drive my success.

Languages spoken

• French : Mother tongue
• English : Fluent C2
• Arabic : Conversational

Education

• Telecom SudParis
• 2014-2017
• Master’s Degree
• General engineering
• Efficient work habit

Activities

• Travelling
• Gym
• Family